Our Blog

3 Red Flags That Mean This Strategic Partner Isn't Worth It (And How to Test One in 90 Days)

Phil Ball

Published on: 24/08/2026

Not every referral partner is worth your time. Here are 3 red flags UK SME owners should watch for, plus a 90-day test to spot them early.

referral partnersstrategic business partnerstrategic partnershiphow to build strategic partnershipspartnership marketing

Learn More

What Happens After the First Meeting? The Follow-Up Process Most People Get Wrong

Phil Ball

Published on: 17/08/2026

What Happens After the First Meeting? Partner Follow-Up Guide | Phil Ball Meta description: Most SME owners lose good referral partners in the 48 hours after a great first meeting. Here's the exact follow-up process to use instead.

strategic partnershipstrategic business partnerreferral partners

Learn More

What Is a Strategic Partner? A Simple Guide for Business Owners

Phil Ball

Published on: 30/06/2026

A strategic partner isn't a competitor it's a business that shares your client but solves a different problem. Here's what that means, and 5 ways the right partner grows your business.

strategic partnershipstrategic business partnerreferral partnerspartnership marketinghow to build strategic partnerships

Learn More